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Strong industry alliances support ASIA FRUIT LOGISTICA’s CHINA MEET UP 2025CHINA MEET UP 2025 returns with an expanded programme and powerful industry partnerships, delivering deeper insights and new opportunities in mainland China’s fresh produce market. Building on the momentum of a successful debut in Shanghai in 2024, CHINA MEET UP, the official China-focused extension of ASIA FRUIT LOGISTICA, takes place in Guangzhou on 8–9 September 2025. The two-day business expo and conference is supported by a dynamic programme including a study tour and golf tournament, offering fresh produce professionals a unique opportunity to connect, learn, and grow in mainland China. Strong industry alliances This year’s event gains significant institutional backing with the China Chamber of International Commerce - Guangzhou Chamber of Commerce (CCOIC Guangzhou) joining as the official Supporting Organisation. |
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Photo: The ASIA FRUIT LOGISTICA delegation visits the CCOIC “We are honoured to welcome CCOIC Guangzhou as our new supporter,” said David Axiotis, Managing Director of Global Produce Events. “Their endorsement reflects the growing strategic importance of CHINA MEET UP as a gateway for international businesses entering China’s dynamic fresh produce market.” CCOIC Guangzhou will leverage its wide-reaching influence to promote CHINA MEET UP across government bodies, industry associations, and leading enterprises in a vibrant and innovative region. Established in 1988, the organisation plays a key role in advancing trade and investment in the Greater Bay Area, making it a natural partner for the event.
CHINA MEET UP 2025 continues to receive robust support from co-hosts Guangzhou Jiangnan Market and Shanghai Huizhan Market, two of China’s most prominent fresh produce wholesale markets. Their deep connections across the value chain ensure that CHINA MEET UP remains a top-tier platform for stakeholders seeking insight and opportunity in China. JWM’s exclusive experience at CHINA STUDY TOUR Participants will gain exclusive access to the operations of Joy Wing Mau (JWM), a pioneering force behind the digitalization and innovation of China’s fruit industry and supply chain. As part of the CHINA STUDY TOUR starting on 6 September, attendees will visit JWM’s headquarters in Shenzhen, where they can explore its state-of-the-art cold chain logistics operations – including Asia’s first fully automated intelligent cold storage system for fruits and vegetables. With industry-leading digital intelligence capabilities, extensive distribution networks, and strong brand influence, JWM is at the forefront of innovation, driving the transformation and modernisation of China’s fresh produce supply chain. Join us and learn more: www.asiafruitlogistica.com/meet-ups-2025-china What to expect in 2025
CHINA MEET UP 2025 will feature:
For more information on CHINA MEET UP 2025, visit: About ASIA FRUIT LOGISTICA ASIA FRUIT LOGISTICA’s series of Meet Ups offers unique opportunities to deep dive and engage with partners in the selected key markets, such as Bangkok with a focus on ASEAN, and Guangzhou, which spotlights the China market. For more information on ASIA FRUIT LOGISTICA, please visit www.asiafruitlogistica.com or contact the Organizing Team by email: info@gp-events.com |
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Media contact: Management: David Axiotis Further information:
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